Greater Good Studio uses design methods to solve social problems. Meet the founders:

Sara Cantor Aye


Sara Cantor Aye co-founded Greater Good Studio in 2011 to apply her design research and innovation practice to the social sector. Formerly Research Director at IA Collaborative and a founding member of the Retail Planning team at RTC, Sara works as an advocate for the user across every step of the design process. Sara teaches as adjunct faculty at Kellogg School of Management, School of the Art Institute of Chicago, Institute of Design at IIT and Lake Forest College. She is a board member of EPIC, a team-anchored coach at Design for America, and a mentor at Northwestern's Engineering Design and Innovation program. Sara believes that empathy is what makes us uniquely human, and that by making research tangible, visual and memorable, we can generate the empathy needed to design truly human-centered change. Sara received her B.S. in Mechanical Engineering from Northwestern University, and her M.Des in Design Planning from the Institute of Design at IIT.

George Aye


George Aye co-founded Greater Good Studio in 2011 as a way to increase the impact of his user-centered design practice. George began his design career at IDEO Chicago, leading projects in consumer electronics, healthcare and consumer packaged goods. He holds 9 patents and many of his designs have been commercialized by clients. After 7 years at IDEO, George became the lead designer at the Chicago Transit Authority, where he explored the intersection of design and public policy by envisioning the design of a new bus system for Chicago. George spent a year as Creative Director at IA Collaborative, building a new industrial design team, before transitioning to academia as a full-time, tenure track professor at the School of the Art Institute of Chicago. George currently teaches within the Architecture, Interior Architecture and Designed Objects program, where his work focuses on human-centered design for social impact. George remains wildly optimistic that we can solve the most entrenched problems of our time, together for the greater good. George received his B.Eng. in Engineering Design Visualisation from Bournemouth University, UK.